A social media presence without a strategy is like an advert without a message. We start with the business goals – brand, enquiries, sales, recruitment – and build a plan in which every post has a reason.
What the service includes
Strategy
Audience and competitor analysis, choosing the right networks, tone of voice, topics and formats, posting frequency and key performance indicators.
Content
A monthly content calendar, copy, graphic design, short videos (Reels, Shorts, TikTok), carousels and stories. Every post is approved by you before it goes out.
Paid advertising
Campaigns on Meta (Facebook and Instagram), LinkedIn and TikTok: audiences, retargeting of website visitors, A/B testing of ads, budget optimisation and conversion tracking through the Conversions API.
Community
Replies to comments and messages during working hours, moderation, handling reviews and crisis communication.
Automation
Automatic answers to frequently asked questions, chatbots in Messenger and Instagram, and enquiries connected directly to your CRM.
Which network for what
| Network | Best for |
|---|---|
| Broad audiences, local businesses, communities, advertising | |
| Visual products, fashion, food, tourism, beauty | |
| B2B, technology, business services, recruitment | |
| TikTok | Young audiences, fast reach through video |
| YouTube | Tutorial and product videos, video search |
Results you can measure
We don’t report just “likes”. Every month you receive a report on reach, engagement, clicks to the website, enquiries, sales and cost per result, as well as recommendations on what to change.
Following the rules
We follow the platforms’ rules and the law – labelling advertising content, the GDPR when collecting data and consent for remarketing on the website.
What the service includes
Strategy
Goals, audience, messages and KPIs.
Content
Copy, design, video and a content calendar.
Advertising
Meta, LinkedIn, TikTok with conversion tracking.
Community
Comments, messages, reviews.
Chatbots
Automatic replies and CRM integration.
Reports
Monthly results and recommendations.
How the work is done
- 1
Profile audit
What works, what doesn’t and what competitors do.
- 2
Strategy and calendar
A content and advertising plan for the month.
- 3
Execution
Publishing, advertising and community management.
- 4
Report and optimisation
Results and adjustments every month.
Technologies and tools
- Meta Business Suite
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Conversions API
- Canva
- Adobe Creative Cloud
- CapCut
- GA4
Frequently asked questions
What is the minimum advertising budget?
It depends on the goal and the market. We recommend a budget that provides enough data for optimisation – we will set it together.
Can I approve the posts?
Yes. All posts are approved in advance through an approval calendar.