A web audit is a detailed expert inspection of the website – like a technical inspection of a car. Web analytics is continuous monitoring of the data – like the dashboard showing speed, consumption and warnings. Together they give a clear answer to the question “what should we improve to get more”.
Web audit – what we check
Speed and Core Web Vitals
Real-user and lab measurements, analysis of heavy resources, server response time and external scripts.
SEO
Indexing, structure, metadata, duplicate content, internal links, structured data, errors and redirects, the mobile version.
Security
Software versions, known vulnerabilities, HTTPS and security headers, exposed files, access rights, server configuration.
Accessibility
Contrast, alternative text, keyboard navigation, forms and screen-reader compatibility – according to WCAG 2.2.
GDPR and legal compliance
Cookies and real consent, policies, forms, external services that transfer data outside the EU, mandatory information about the business.
Usability and conversions
The customer journey from the first visit to the enquiry or purchase: where people drop off and why.
The audit result
You receive a written report with every problem found, ordered by priority (critical, important, recommended), explained in plain language with concrete steps to fix it. You can apply the recommendations yourself, with your developer or with us.
Web analytics
- correct setup of Google Analytics 4 or a GDPR-friendly cookieless alternative;
- tracking of important actions – enquiries, calls, purchases, downloads;
- Google Tag Manager and Consent Mode;
- Looker Studio dashboards with the metrics that really matter to you;
- behaviour analysis – heatmaps and session recordings (with anonymisation);
- A/B tests of headlines, buttons and pages;
- a monthly analysis with conclusions and recommendations.
What the service includes
Speed
Core Web Vitals and server response time.
SEO
A full technical SEO review.
Security
Vulnerabilities, versions and configuration.
Accessibility
Checks against WCAG 2.2.
GDPR
Cookies, consent, policies.
Analytics and dashboards
GA4, GTM, Looker Studio, A/B tests.
How the work is done
- 1
Access and goals
What matters to your business and what data you have.
- 2
Inspection
Automated tools and manual expert review.
- 3
Report
Problems, priorities and concrete solutions.
- 4
Presentation
A meeting where we explain the results.
Technologies and tools
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Search Console
- Lighthouse
- Microsoft Clarity
- Matomo
- axe
- WAVE
- OWASP ZAP
Frequently asked questions
How long does the audit take?
For a standard website – about a week. For large online stores and portals – longer, depending on the size.
Is cookieless analytics possible?
Yes. There are analytics solutions without cookies and without personal data that do not require consent. This very website uses such analytics.